Grow your business with Google Ads.
Google Ads can be a powerful driver of business growth when set up and managed correctly. With precise targeting, budget control, and measurable results, it allows you to reach potential customers at the right moment. A well-optimized campaign can increase visibility, generate high-quality leads, and maximize return on investment. Whether you’re looking to drive website traffic, boost sales, or increase brand awareness, Google Ads provides the tools to scale your business effectively.
How much do Google Ads Cost?
In 2025, Google Ads costs typically range from $500 to $10,000 per month, with most businesses paying an average of $0.12 to $0.60 per click and $0.60 to $1,000 per 1,000 impressions. Pricing varies based on factors such as industry, campaign targeting, and the ad network used.

Industry
One key factor impacting your Google Ads pricing is your industry.
Some industries face higher competition in search results and queries than others.
Market Trends
Google Ads keywords can reach a CPC of over $1,000 for a top-of-page bid at the high end. However, the maximum cost per click varies by industry. According to Google Ads Keyword Planner data for the U.S. (January 2024 – February 2025), the legal industry has the highest CPC for its top keywords.
Quality Score
Google Ads costs are also impacted by your ad’s Quality Score, which measures its quality and relevance. Ranging from 1 to 10, this score considers factors like landing page experience, keyword relevance, and click-through rate (CTR).
Keywords
Some keywords are more competitive than others, making keyword selection a key factor in your Google Ads costs.
Bid
It’s essential to set a bid high enough to stay competitive with other advertisers.